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Chief Bakes

Communicates ideas and information effectively, both verbally and in writing. Uses language and a style of communication that is appropriate to the situation and people being addressed. Makes sure that others understand what is going on.

Communicates all needs, instructions and decisions clearly. Adapts the style of communication to meet the needs of the audience. Checks for understanding.


Positive Indicators

  • Deals with issues directly.
  • Clearly communicates needs and instructions.
  • Clearly communicates decisions and the reasons behind them.
  • Communicates face to face wherever possible and if it is appropriate.
  • Speaks with authority and confidence.
  • Changes the style of communication to meet the needs of the audience.
  • Manages group discussions effectively.
  • Summarises information to check people understand it.
  • Supports arguments and recommendations effectively in writing.
  • Produces well-structured reports and written summaries.


Negative Indicators

  • Is hesitant, nervous and uncertain when speaking.
  • Speaks without first thinking through what to say.
  • Uses inappropriate language or jargon.
  • Speaks in a rambling way.
  • Does not consider the target audience.
  • Avoids answering difficult questions.
  • Does not give full information without being questioned.
  • Writes in an unstructured way.
  • Uses poor spelling, punctuation and grammar.
  • Assumes others understand what has been said without actually checking.
  • Does not listen, and interrupts at inappropriate times.


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