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Chief Bakes

Communicates ideas and information effectively, both verbally and in writing. Uses language and a style of communication that is appropriate to the situation and people being addressed. Makes sure that others understand what is going on.

Explains complex issues, making them easy to understand. Makes sure that important messages are being communicated and understood throughout the organisation.


Positive Indicators

  • Makes sure that people get important messages and receive decisions accurately.
  • Delivers effective presentations to a wide variety of audiences.
  • Uses appropriate visual aids and techniques to get the message across and help understanding.
  • Explains complex issues simply and puts them into context for others.
  • Deals with issues effectively, even when under extreme pressure from the media.
  • Considers how different audiences will interpret information.
  • Communicates in a way that is understandable and meaningful to everyone.
  • Checks how effective communication is to the target audience.
  • Takes every opportunity to reinforce important messages.

Negative Indicators

  • Is hesitant, nervous and uncertain when speaking.
  • Speaks without first thinking through what to say.
  • Uses inappropriate language or jargon.
  • Speaks in a rambling way.
  • Does not consider the target audience.
  • Avoids answering difficult questions.
  • Does not give full information without being questioned.
  • Writes in an unstructured way.
  • Uses poor spelling, punctuation and grammar.
  • Assumes others understand what has been said without actually checking.
  • Does not listen, and interrupts at inappropriate times.


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